# Market research brief

Prepared by:
Decision owner:
Date and version:
Decision deadline:

## 1. Decision
- Decision to make:
- Options being compared:
- What evidence would change the decision:

## 2. Market boundaries
- Included products and services:
- Exclusions:
- Customer groups and channels:
- Geographies:
- Measure (supplier revenue / spending / units / installed base / other):

## 3. Period and units
- Base year:
- History and forecast horizon:
- Currency and scale:
- Current or constant prices:
- Calendar or fiscal years:
- Flow during period or stock at period end:

## 4. Questions and evidence
| Decision question | Required evidence | Source or method | Known limitation |
| --- | --- | --- | --- |
| | | | |

## 5. Deliverables
- Chapters and datasets:
- Required segment breakdowns:
- Definitions, assumptions, and source notes:
- File formats and presentations:
- License, users, and permitted sharing:

## 6. Acceptance and timing
- Named reviewer:
- Review milestones:
- Acceptance criteria:
- Revision allowance:
- Unavailable data procedure:
- Budget and change control:

Template by Global Intelligence Catalyst. Replace the prompts with your requirements; this template does not establish a research scope or service agreement by itself.