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Market research and strategic intelligence

Know the market.
Decide what’s next.

GIC delivers in-depth market reports and custom research across industries and geographies. Use the evidence to understand demand, compare competitors, and decide where to grow.

Global insight. Local opportunity.

Research built around
your industry’s real questions.

Explore all industries

18 industries to explore

Start with your market.
Define the decision.

Manufacturing

Better decisions start with
better questions.

Four questions. A clearer basis for your next move.

  1. 01Opportunity

    Size the opportunity

    Define the market, the buyers, and where demand sits.

    Size the opportunity

    Define the market, the buyers, and where demand sits.

    Define the market.

    Boundary
    Products, buyers, geography, and period
    Measures
    Value or volume, base year, and outlook
    Evidence check
    Source definitions and estimation method
    What is the defined market worth?

    Compare size and growth using a clear unit, base year, and forecast period.

    Where is demand concentrated?

    Examine the products, customers, and geographies supported by the evidence.

  2. 02Economics

    Understand the economics

    See how costs, pricing, and channels shape value.

    Understand the economics

    See how costs, pricing, and channels shape value.

    Test commercial viability.

    Revenue pool
    Price, units, channel, and service mix
    Cost structure
    Inputs, delivery, and distribution
    Evidence check
    Comparable units and margin assumptions
    What drives revenue and margin?

    Test the price, cost, and mix assumptions included in the agreed scope.

    Which routes to market matter?

    Examine how channels and delivery choices affect the economics.

  3. 03Comparison

    Compare your options

    Evaluate alternatives using the same definitions.

    Compare your options

    Evaluate alternatives using the same definitions.

    See the differences.

    Common basis
    Period, currency, market, and segments
    Alternatives
    Competitors, countries, or channels
    Evidence check
    Source gaps behind each comparison
    Who competes in this market?

    Compare the players and positions supported by the report’s evidence.

    Which geographies are comparable?

    Examine demand and market access on a consistent basis.

  4. 04Decision

    Make an informed move

    Weigh the evidence, assumptions, and what could change.

    Make an informed move

    Weigh the evidence, assumptions, and what could change.

    Put evidence to work.

    Scenarios
    Base case and alternative assumptions
    Exposure
    Policy, supply, competition, or adoption
    Evidence check
    Uncertainty and signals to monitor
    What could shift the outlook?

    Test the assumptions and risks most relevant to your choice.

    What follows from the evidence?

    Set out the implications, limitations, and questions still open.

01

Where is the opportunity?

Understand market size, drivers, and potential.

  • Market scope
  • Demand drivers
  • Growth conditions
02

Which option fits best?

Benchmark geographies, segments, and competitors.

  • Geographies
  • Customer segments
  • Competitive context
03

What could change the answer?

Identify factors that could change the outlook.

  • Key assumptions
  • Market constraints
  • Evidence gaps
04

What should happen next?

Connect the findings to a clear next step.

  • Decision priorities
  • Further research
  • Next steps
Selected pages · 2026–2030 report

See what you get

Inside the research.

Explore selected report pages to see how one report defines its market, sets counting rules, and organizes the analysis.

View a sample page

In this report

  • Defined market and boundaries
  • Inclusion and exclusion rules
  • Revenue counting approach
  • Market taxonomy and segmentation
  • Global, regional, and country editions
Read beyond the headline

Before you use
the headline number.

Read the definition, check the evidence, and understand what the estimate leaves out.

Definition
What exactly is being measured?
Evidence
Where does the finding come from?
Limitations
What remains uncertain?
01 / Research inputs

Evidence has different origins.

  1. 01
    Official statisticsPublished measures and definitions
  2. 02
    Company disclosuresFilings and reported activity
  3. 03
    Industry publicationsSector research and context
  4. 04
    Regulatory sourcesRules, policy, and jurisdiction
  5. 05
    Primary researchInterviews or surveys, when in scope
02 / Read in context

Ask what the evidence can support.

Definitions, dates, and comparability shape how a finding can be used.

Definitions
What is included in the measure?
Dates
When was it observed or published?
Comparability
Are the periods and boundaries aligned?
Explore our methodology

Potential source types are shown. The mix varies by report and agreed scope.

Clear questions.
Considered answers.

See how a well-defined question becomes research you can use. Follow the thinking behind each step.

Research approach 01 / 04

Define the market

Set a precise boundary before measuring the opportunity.

  • Name the offering, buyer, geography, and period.
  • Document inclusions and exclusions.
  • Make revenue counting rules explicit.
The scope
  1. 01
    Offering

    What is included?

    Products, services, and exclusions

  2. 02
    Buyer

    Who is in scope?

    Customers and use cases

  3. 03
    Geography

    Where does it apply?

    Countries and regional coverage

  4. 04
    Period

    Which time window?

    Base year and research horizon

The right geography.
A defined market.

Explore the regions that matter to your next decision.

Regional coverageNorth America
Country coverage varies by report.
Choose your region

North America

Explore demand and competition across the United States, Canada, and Mexico.

Discuss regional coverage

Existing report
or custom research?

Find the right fit for your question. Choose the depth, coverage, and perspective you need.

Help me choose
01

Existing report

When the published scope covers your question.

  • Matching market and buyer definitions
  • Relevant countries, segments, and period
  • The analysis you need already included
Explore reports
02

Custom research

When your question needs a different scope.

  • A specific customer group or use case
  • A different geography or comparison
  • Additional analysis agreed around your brief
Explore custom research

Coverage and availability are confirmed before you proceed.

Every brief starts here

Every brief starts
with your question.

Share your topic and requirements. We’ll discuss available report coverage or a custom scope.

Send a research enquiry
  1. 01

    The market

    The industry, product, service, or report topic you are exploring.

  2. 02

    The coverage

    The countries, customer segments, and period that matter.

  3. 03

    The decision

    What you need to size, compare, enter, invest in, or understand.

Frequently asked
questions.

Find the right fit, understand the purchase, and know what to expect.

Ask about a report

Before you choose

Buying & delivery

A different brief

Tell us the market.
We’ll find the right research.

Tell us what you need to understand. We’ll help you find the right report or shape a custom research brief.

Discuss your market
Illustrative portrait of an industry researcher in a research facility