Digital Health
Market Intelligence.
In the new era of healthcare, technology is the primary driver of access, efficiency, and outcomes. GIC provides the essential market intelligence that digital health innovators, providers, and investors need to build scalable platforms, demonstrate clinical value, and redefine the patient journey.
Industry Focus
Telehealth, Digital Therapeutics (DTx), Remote Patient Monitoring (RPM), Clinical Decision Support, Patient Engagement
Our Intelligence Services
User Adoption & Retention Analysis, Reimbursement Strategy, Clinical Evidence Assessment, M&A Due Diligence
Our Analyst Team
HealthTech Strategists, Clinical Informatics Experts, Behavioral Scientists, Health Economists
Intelligence Cadence
Annual Deep-Dive Reports, Quarterly Funding & Adoption Updates, Real-Time Regulatory Alerts
Market Challenges &
Client Goals.
Client Goal
Digital Health leaders partner with GIC to achieve mission-critical objectives:
- Build products that drive meaningful patient engagement and adherence.
- Develop and execute a clear strategy for securing payer reimbursement.
- Demonstrate clinical efficacy and economic ROI to providers and health systems.
- Scale user acquisition and build a sustainable, profitable business model.
Market Challenge
The industry is crowded, competitive, and faces significant adoption hurdles:
- A fragmented marketplace with thousands of point solutions creates buyer confusion.
- Proving clinical and economic value in a world of limited real-world evidence.
- Low patient retention and long-term engagement for many digital health apps.
- Complex and evolving pathways for FDA regulation and payer coverage.
- The difficulty of integrating with legacy EHR systems and clinical workflows.
The GIC Blueprint for Precision.
Patient & Provider Adoption Data
We analyze claims data and conduct large-scale surveys of patients and physicians to provide real-world data on which digital health tools are actually being used and prescribed.
Clinical Evidence Assessment
Our clinical informatics team evaluates the rigor of published studies and real-world evidence (RWE) to score solutions on their clinical efficacy and readiness for payer adoption.
Reimbursement Pathway Analysis
We track payer coverage policies and reimbursement codes (e.g., for RPM, DTx) across national and regional plans to map the path to commercial viability for new digital health solutions.
What's Inside Our
Intelligence Reports.
Each report provides a 360-degree view of the digital health ecosystem, from technology trends to commercial viability.
Telehealth & Virtual Care
Analysis of synchronous, asynchronous, and specialty virtual care platforms.
Digital Therapeutics (DTx)
Market sizing and reimbursement landscape for prescription digital therapies.
Remote Patient Monitoring (RPM)
Intelligence on platforms for chronic disease management and post-acute care.
AI in Diagnostics & Operations
Assessment of AI for medical imaging, clinical workflow automation, and decision support.
Patient Engagement Platforms
Analysis of digital front-door tools, loyalty programs, and care navigation solutions.
Data Interoperability & Platforms
Tracking the evolution of EHR integration, FHIR APIs, and health data platforms.
Mental & Behavioral Health Tech
Deep dives into teletherapy, digital CBT, and mindfulness applications.
Payer & Employer Solutions
Coverage of solutions for care management, wellness programs, and benefits navigation.
Regulatory Landscape (FDA, HIPAA)
Analysis of pathways for SaMD and the data privacy rules governing digital health.
Funding & M&A Trends
Tracking venture capital investment and strategic M&A in the digital health sector.
Underlying Data Sets (Excel)
Full access to our survey data, adoption metrics, and reimbursement tracking.
Actionable Strategic Recommendations
Clear guidance for founders, investors, and enterprise leaders in digital health.
GIC Data Highlights: Digital Health.
“The most successful digital health companies are no longer just tech companies; they are tech-enabled service providers. Our analysis shows companies that combine their software with human coaching or clinical support have 3x higher long-term patient retention.”
Lead Analyst, Digital Health Models, GIC
While over 300,000 health apps are available, 85% of total user engagement is concentrated in the top 50 apps.
GIC App Ecosystem Analysis, Q2 2025
The market for FDA-cleared Digital Therapeutics (DTx) is forecasted to grow at a CAGR of 31%, with mental health and substance use disorder being the largest categories.
GIC DTx Market Forecast, Q2 2025
72% of health systems name 'EHR integration challenges' as the #1 barrier to adopting new digital health technologies.
GIC Health System CIO Survey, Q1 2025
Digital Health Segments We Cover.
Key Features of Our Intelligence.
Reimbursement & Payer Strategy
Clinical Evidence Assessment
User Engagement & Retention Models
Go-to-Market Channel Analysis
Competitive Platform Teardowns
Regulatory Pathway Guidance
M&A Target Screening
EHR Integration & Workflow Analysis
Architect the Future
of Care Delivery.
Connect with a GIC analyst to discuss our syndicated Digital Health reports or to commission a bespoke research project on your platform, market, or commercialization strategy.
Speak with a Digital Health Analyst