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Financial Services & Insurance Industry Intelligence

Fintech & Payments Market Intelligence.

In the race to redefine money, data is the ultimate currency. GIC delivers the essential market intelligence that fintech founders, payment leaders, and investors need to navigate the digital finance revolution, build disruptive products, and capture lasting value.

Industry Focus

Digital Payments, Neobanking, Alternative Lending, Embedded Finance, B2B Fintech, RegTech

Our Intelligence Services

Consumer Adoption Surveys, Business Model Analysis, Unit Economics Benchmarking, M&A & Funding Analysis

Our Analyst Team

Fintech Strategists, Payments Experts, Financial Modelers, Consumer Behavior Analysts, Regulatory Specialists

Intelligence Cadence

Annual Deep-Dive Reports, Quarterly Funding & KPI Updates, Real-Time Market Signal Alerts

The Strategic Imperative

Market Challenges & Client Goals.

Client Goal

Fintech leaders partner with GIC to achieve mission-critical objectives:

  • Build and scale a profitable fintech business model.
  • Win the primary financial relationship with consumers and businesses.
  • Navigate the complex web of financial regulations and licensing.
  • Identify and on the next wave of financial innovation. capitalize

Market Challenge

The industry is defined by fierce competition and a high-stakes path to profitability:

  • Intense competition from incumbent banks, Big Tech, and other fintech startups.
  • High customer acquisition costs (CAC) and the constant challenge of user retention.
  • The difficulty of transitioning from a single-product app to a diversified financial platform.
  • Shifting investor sentiment that now demands a clear path to profitability over growth-at-all-costs.
  • Evolving regulations around consumer lending (BNPL), data privacy, and open banking.
Research Methodology

The GIC Blueprint for Precision.

Consumer & SMB Adoption Surveys

We survey thousands of consumers and small business owners to understand their financial needs, brand perceptions, and adoption drivers for new fintech products.

01

Unit Economics Benchmarking

Our financial models deconstruct fintech business models to benchmark key performance indicators (KPIs) like CAC, LTV, and net interest margin, revealing the true drivers of profitability.

02

Capital Flow & Deal Tracking

We track global venture capital, private equity, and M&A activity in real time, providing unparalleled insight into funding trends, valuation multiples, and the most active investors.

03
Report Architecture

What's Inside Our Intelligence Reports.

Each report is a complete strategic playbook, covering the entire fintech value chain from consumer behavior to venture capital.

Digital Payments

Analysis of digital wallets, real-time payments, P2P transfers, and cross-border solutions.

Digital Banking (Neobanks)

Competitive landscape of consumer and business challenger banks.

Alternative Lending

Deep dives into Buy Now, Pay Later (BNPL), SME financing, and earned wage access.

Embedded Finance & BaaS

Tracking the platforms and strategies enabling non-banks to offer financial services.

B2B Fintech

Intelligence on corporate cards, spend management, and accounts payable/receivable automation.

WealthTech & Investing

Analysis of robo-advisors, micro-investing platforms, and digital asset management.

RegTech & Digital Identity

Coverage of solutions for automated KYC/AML and secure identity verification.

Open Banking Ecosystem

Analysis of data aggregators, API platforms, and the applications built on open finance.

Fintech Business Model Analysis

Detailed breakdowns of unit economics, monetization strategies, and paths to profitability.

Venture Capital & M&A Analysis

Tracking funding rounds, valuations, and the most active investors and acquirers.

Underlying Data Sets (Excel)

Full access to our survey data, KPI benchmarks, and funding trackers.

Actionable Strategic Recommendations

Clear guidance for fintech founders, investors, and incumbent FIs.

Empirical Evidence

GIC Data Highlights: Fintech & Payments.

"The most valuable fintechs are evolving from single-product apps to multi-product financial super apps. Our data shows that adding a second product, like lending or investing, can increase a customer's LTV by over 200%."

Lead Analyst, Fintech Strategy, GIC

Embedded finance is projected to generate $230 billion in annual revenue by 2026, with B2B SaaS platforms being the fastest-growing distribution channel.

GIC Embedded Finance Market Model, Q2 2025

The average Customer Acquisition Cost (CAC) for a consumer neobank in the US has risen to $95, making organic growth and viral loops critical for sustainable economics.

GIC Fintech Unit Economics Index, Q2 2025

Real-time payment volume via networks like FedNow and RTP is forecasted to grow by 75% annually, pressuring traditional ACH and card networks.

GIC Real-Time Payments Tracker, Q1 2025

Coverage Breadth

Fintech & Payments Segments We Cover.

Digital Payments
Digital WalletsReal-Time PaymentsP2P & RemittancePayment Processing
Digital Lending
Buy Now, Pay Later (BNPL)SME LendingPersonal LoansEarned Wage Access
Digital Banking
Consumer NeobanksSME Challenger BanksBanking-as-a-Service (BaaS)
Investment & WealthTech
Robo-AdvisoryBrokerage & Trading AppsAlternative Asset Platforms
B2B Fintech
Corporate Spend ManagementAP/AR AutomationTreasury & Cash Management
Enabling Technologies
Open Banking APIsCore Banking PlatformsRegTech & Digital IDFraud Prevention
Core Capabilities

Key Features of Our Intelligence.

01

Unit Economics Benchmarking (CAC/LTV)

Compare your key performance metrics against anonymized peer data.
Profitability Strategy
02

Monetization Model Analysis

Assess the viability of interchange, subscription, and lending-based revenue models.
Business Model
03

Consumer Adoption & Trust Surveys

Understand what drives consumers to adopt and trust new financial products.
Product & Marketing
04

Partnership Ecosystem Mapping

Identify key bank, BaaS, and technology partners to accelerate your roadmap.
Business Development
05

Competitive Strategy Teardowns

Access detailed analysis of the product, pricing, and marketing strategies of key competitors.
Competitive Intelligence
06

Regulatory Scenario Modeling

Understand the potential impact of new regulations on your business model.
Risk & Compliance
07

VC & M&A Deal Tracker

Get real-time intelligence on funding rounds, valuations, and M&A activity.
Corporate Strategy
08

Go-to-Market Strategy for New Products

Leverage our data to craft the optimal launch strategy for new financial services.
Growth

Define the Future of Finance.

Connect with a GIC analyst to discuss our syndicated Fintech & Payments reports or to commission bespoke research on your specific strategic challenges and market opportunities.

Speak with a Fintech Analyst