In the battle for audience attention, content is king, but data is the kingdom. GIC delivers the essential market intelligence that media executives, studio heads, and investors need to navigate the streaming wars, build valuable IP, and define the future of entertainment.
Streaming & Video, Music & Audio, Publishing, Gaming, Sports Media, Social Platforms, Advertising
Audience Analytics, Content Performance, M&A Due Diligence, Competitive Benchmarking, Consumer Research
Media Strategists, Content Analysts, Advertising Experts, Streaming Specialists, Consumer Researchers
Annual Deep-Dive Reports, Quarterly Viewership Updates, Real-Time M&A & Content Deal Alerts
Media & Entertainment leaders partner with GIC to achieve mission-critical objectives:
The industry faces profound disruption and intense competition:
We track viewership data, engagement metrics, and audience demographics across platforms to understand content performance and consumption patterns.
Our proprietary models evaluate content ROI, benchmark production costs, and identify profitable genres and formats.
We analyze ad spend trends, CPMs, addressable advertising adoption, and the shift from linear to digital revenue streams.
Each report provides comprehensive coverage of the media and entertainment ecosystem.
SVOD, AVOD, live streaming, and connected TV market analysis.
Streaming, podcasts, audiobooks, and radio market trends.
News, magazines, digital content, and subscription models.
Console, mobile, cloud gaming, and esports ecosystem.
Digital ad spend, programmatic, and addressable TV advertising.
Platform dynamics, creator economy, and social video trends.
Production costs, studio economics, and content pipeline analysis.
Broadcast rights, streaming deals, and sports viewership.
Character licensing, franchise economics, and merchandising.
Content regulations, data privacy, and antitrust considerations.
Full access to viewership data, ad spend, and content metrics.
Clear guidance for media executives and investors.
"The streaming wars have entered a consolidation phase. Our analysis shows that platforms with bundled offerings (streaming + music + gaming) see 40% lower churn than standalone video services."
Lead Analyst, Streaming Media, GIC
Global streaming ad revenue is expected to reach $90 billion by 2027, growing at 18% CAGR as AVOD models mature.
GIC Advertising Market Model, Q2 2025
Podcast listenership has grown to 500 million monthly active users globally, with true crime and business shows leading engagement.
GIC Podcast Tracker, Q1 2025
62% of Gen Z consumers say they discover new music through TikTok rather than traditional platforms.
GIC Media Consumption Survey, Q4 2024
Connect with a GIC analyst to discuss our syndicated Media & Entertainment reports or to commission bespoke research on your specific strategic challenges.
Speak with a Media Analyst