TMT Sector Industry Intelligence

Media & Entertainment Market Intelligence.

In the battle for audience attention, content is king, but data is the kingdom. GIC delivers the essential market intelligence that media executives, studio heads, and investors need to navigate the streaming wars, build valuable IP, and define the future of entertainment.

Verify a Report

Industry Focus

Streaming & Video, Music & Audio, Publishing, Gaming, Sports Media, Social Platforms, Advertising

Our Intelligence Services

Audience Analytics, Content Performance, M&A Due Diligence, Competitive Benchmarking, Consumer Research

Our Analyst Team

Media Strategists, Content Analysts, Advertising Experts, Streaming Specialists, Consumer Researchers

Intelligence Cadence

Annual Deep-Dive Reports, Quarterly Viewership Updates, Real-Time M&A & Content Deal Alerts

The Strategic Imperative

Market Challenges & Client Goals.

Client Goal

Media & Entertainment leaders partner with GIC to achieve mission-critical objectives:

  • Build sustainable streaming economics and reduce subscriber churn.
  • Identify high-potential content investment opportunities and IP development.
  • Navigate the evolving advertising landscape and addressable ad formats.
  • Execute strategic M&A to consolidate market position.

Market Challenge

The industry faces profound disruption and intense competition:

  • Oversaturation of streaming services leading to subscriber fatigue and churn.
  • Escalating content spend requirements with uncertain ROI.
  • Shift from linear to streaming/bv0d advertising models disrupting revenue.
  • Challenge of building global IP in a fragmented regional market.
  • Rapidly changing consumer preferences and viewing habits.
Research Methodology

The GIC Blueprint for Precision.

Audience & Viewership Analytics

We track viewership data, engagement metrics, and audience demographics across platforms to understand content performance and consumption patterns.

Content Investment Analysis

Our proprietary models evaluate content ROI, benchmark production costs, and identify profitable genres and formats.

Advertising & Revenue Modeling

We analyze ad spend trends, CPMs, addressable advertising adoption, and the shift from linear to digital revenue streams.

Report Architecture

What's Inside Our Intelligence Reports.

Each report provides comprehensive coverage of the media and entertainment ecosystem.

Streaming & Video

SVOD, AVOD, live streaming, and connected TV market analysis.

Music & Audio

Streaming, podcasts, audiobooks, and radio market trends.

Publishing & Digital Media

News, magazines, digital content, and subscription models.

Gaming & Interactive

Console, mobile, cloud gaming, and esports ecosystem.

Advertising & Marketing

Digital ad spend, programmatic, and addressable TV advertising.

Social & User-Generated

Platform dynamics, creator economy, and social video trends.

Film & TV Production

Production costs, studio economics, and content pipeline analysis.

Sports Media

Broadcast rights, streaming deals, and sports viewership.

IP & Licensing

Character licensing, franchise economics, and merchandising.

Regulatory & Compliance

Content regulations, data privacy, and antitrust considerations.

Underlying Data Sets (Excel)

Full access to viewership data, ad spend, and content metrics.

Actionable Strategic Recommendations

Clear guidance for media executives and investors.

Empirical Evidence

GIC Data Highlights: Media & Entertainment.

“The streaming wars have entered a consolidation phase. Our analysis shows that platforms with bundled offerings (streaming + music + gaming) see 40% lower churn than standalone video services.”

Lead Analyst, Streaming Media, GIC

Global streaming ad revenue is expected to reach $90 billion by 2027, growing at 18% CAGR as AVOD models mature.

GIC Advertising Market Model, Q2 2025

Podcast listenership has grown to 500 million monthly active users globally, with true crime and business shows leading engagement.

GIC Podcast Tracker, Q1 2025

62% of Gen Z consumers say they discover new music through TikTok rather than traditional platforms.

GIC Media Consumption Survey, Q4 2024

Coverage Breadth

Media & Entertainment Segments We Cover.

By Format
Video/StreamingMusic/AudioGamingPodcastPublishing
By Business Model
Subscription (SVOD)Advertising (AVOD)TransactionalFree-to-PlayLicensing
By Distribution
Streaming PlatformsLinear TVSocial MediaTheatricalDigital Download
By Revenue
SubscriptionAdvertisingTicket SalesMerchandisingLicensing
By Audience
Gen ZMillennialsGen XBoomersKids & Family
Core Capabilities

Key Features of Our Intelligence.

Content Performance Analytics

Benchmark your content ROI and identify successful formats and genres.
Content Strategy

Subscriber & Churn Analysis

Understand drivers of subscriber acquisition and retention.
Growth

Advertising Revenue Forecasting

Project ad revenue growth across formats and platforms.
Revenue

M&A Target Screening

Identify strategic acquisition targets in a consolidating market.
Corporate Development

Competitive Platform Analysis

Compare platform strategies, content libraries, and pricing.
Competitive Intelligence

Audience Segmentation

Understand demographic and psychographic audience segments.
Marketing

IP Valuation Models

Assess the value of content libraries and franchise potential.
Investment

Creator Economy Trends

Track influencer dynamics and creator platform economics.
Strategy

Define the Future of Entertainment.

Connect with a GIC analyst to discuss our syndicated Media & Entertainment reports or to commission bespoke research on your specific strategic challenges.

Speak with a Media Analyst