In the battle for the shopping cart, brand loyalty is earned through deep consumer understanding and flawless execution. GIC provides the essential market intelligence that CPG leaders, brand managers, and retailers need to win shelf space, master omnichannel, and build enduring brands.
Food & Beverage, Personal Care, Household Goods, Private Label, Supply Chain, Retail Channels
Consumer Behavior Analysis, Brand Health Tracking, Pricing & Promotion Strategy, Retailer Relationship Management
CPG Brand Strategists, Retail Analysts, Supply Chain Experts, Consumer Psychologists, Data Scientists
Annual Deep-Dive Reports, Quarterly Consumer Trend Updates, Real-Time Commodity Cost Alerts
CPG leaders partner with GIC to achieve mission-critical objectives:
The industry is navigating intense competition and profound shifts in consumer behavior:
We analyze data from large-scale consumer panels and conduct bespoke surveys to uncover purchasing drivers, brand perceptions, and unmet needs.
By synthesizing point-of-sale data from a vast network of retail partners, we provide granular insights into market share, pricing elasticity, and promotional effectiveness.
Our models track raw material, packaging, and logistics costs in real-time, allowing us to forecast gross margin impacts and analyze supply chain vulnerabilities.
Each report is a complete strategic playbook, covering the entire CPG value chain from consumer insight to retail execution.
5-year growth forecasts for key CPG categories.
Deep dives into health & wellness, sustainability, convenience, and other key trends.
Benchmarking brand awareness, consideration, and loyalty against competitors.
Analysis of channel performance, including grocery, mass, club, and e-commerce.
Intelligence on price elasticity, promotional lift, and trade spend optimization.
Competitive analysis and strategies for competing with store brands.
Insights on managing commodity costs, logistics, and inventory.
White space analysis to identify opportunities for successful new product launches.
Tracking consolidation, challenger brand acquisitions, and private equity activity.
Analysis of the most effective advertising channels for CPG brands.
Full access to our consumer survey data, retail sales data, and market forecasts.
Clear guidance for brand managers, sales leaders, and C-suite executives.
"The balance of power has shifted. Our analysis shows private label now holds over 25% market share in the U.S. National brands that win are no longer just competing on advertising, but on true product innovation and supply chain efficiency."
Lead Analyst, CPG & Retail, GIC
CPG sales through e-commerce channels are growing at 18% CAGR, 4x faster than brick-and-mortar channels.
GIC Omnichannel Retail Tracker, Q2 2025
68% of consumers say they are willing to pay a premium for products with sustainable packaging and transparent sourcing.
GIC Consumer Values Survey, Q2 2025
The average gross margin for CPG companies has compressed by 220 basis points due to rising commodity and logistics costs.
GIC CPG Financial Benchmarking, Q1 2025
Connect with a GIC analyst to discuss our syndicated CPG reports or to commission a bespoke research project on your brand, category, or competitive landscape.
Speak with a CPG Analyst