Consumer Packaged Goods (CPG)
Market Intelligence.
In the battle for the shopping cart, brand loyalty is earned through deep consumer understanding and flawless execution. GIC provides the essential market intelligence that CPG leaders, brand managers, and retailers need to win shelf space, master omnichannel, and build enduring brands.
Industry Focus
Food & Beverage, Personal Care, Household Goods, Private Label, Supply Chain, Retail Channels
Our Intelligence Services
Consumer Behavior Analysis, Brand Health Tracking, Pricing & Promotion Strategy, Retailer Relationship Management
Our Analyst Team
CPG Brand Strategists, Retail Analysts, Supply Chain Experts, Consumer Psychologists, Data Scientists
Intelligence Cadence
Annual Deep-Dive Reports, Quarterly Consumer Trend Updates, Real-Time Commodity Cost Alerts
Market Challenges &
Client Goals.
Client Goal
CPG leaders partner with GIC to achieve mission-critical objectives:
- Build strong brand equity to command a price premium over private labels.
- Optimize pricing and promotional strategies for maximum profitability.
- Win in the fast-growing e-commerce and omnichannel retail environments.
- Launch successful new products based on deep consumer insights.
Market Challenge
The industry is navigating intense competition and profound shifts in consumer behavior:
- The rise of private label brands capturing significant market share.
- Volatile commodity and supply chain costs pressuring gross margins.
- Fragmented consumer attention and the declining effectiveness of mass-market advertising.
- The power of large retailers in controlling shelf space and trade terms.
- Rapidly changing consumer preferences towards health, sustainability, and convenience.
The GIC Blueprint for Precision.
Consumer Panel & Survey Data
We analyze data from large-scale consumer panels and conduct bespoke surveys to uncover purchasing drivers, brand perceptions, and unmet needs.
Retail Scanner & POS Analysis
By synthesizing point-of-sale data from a vast network of retail partners, we provide granular insights into market share, pricing elasticity, and promotional effectiveness.
Supply Chain & Cost Modeling
Our models track raw material, packaging, and logistics costs in real-time, allowing us to forecast gross margin impacts and analyze supply chain vulnerabilities.
What's Inside Our
Intelligence Reports.
Each report is a complete strategic playbook, covering the entire CPG value chain from consumer insight to retail execution.
Category Market Sizing & Forecasts
5-year growth forecasts for key CPG categories.
Consumer Trend Analysis
Deep dives into health & wellness, sustainability, convenience, and other key trends.
Brand Health & Equity Tracking
Benchmarking brand awareness, consideration, and loyalty against competitors.
Retail Channel Strategy
Analysis of channel performance, including grocery, mass, club, and e-commerce.
Pricing & Promotion Analytics
Intelligence on price elasticity, promotional lift, and trade spend optimization.
Private Label vs. Branded
Competitive analysis and strategies for competing with store brands.
Supply Chain & Operations
Insights on managing commodity costs, logistics, and inventory.
Innovation & New Product Development
White space analysis to identify opportunities for successful new product launches.
M&A in CPG
Tracking consolidation, challenger brand acquisitions, and private equity activity.
Retail Media Network Performance
Analysis of the most effective advertising channels for CPG brands.
Underlying Data Sets (Excel)
Full access to our consumer survey data, retail sales data, and market forecasts.
Actionable Strategic Recommendations
Clear guidance for brand managers, sales leaders, and C-suite executives.
GIC Data Highlights: Consumer Packaged Goods.
“The balance of power has shifted. Our analysis shows private label now holds over 25% market share in the U.S. National brands that win are no longer just competing on advertising, but on true product innovation and supply chain efficiency.”
Lead Analyst, CPG & Retail, GIC
CPG sales through e-commerce channels are growing at 18% CAGR, 4x faster than brick-and-mortar channels.
GIC Omnichannel Retail Tracker, Q2 2025
68% of consumers say they are willing to pay a premium for products with sustainable packaging and transparent sourcing.
GIC Consumer Values Survey, Q2 2025
The average gross margin for CPG companies has compressed by 220 basis points due to rising commodity and logistics costs.
GIC CPG Financial Benchmarking, Q1 2025
CPG Categories We Cover.
Key Features of Our Intelligence.
Brand Equity & Health Scorecards
Pricing & Promotion Elasticity Models
Retailer Relationship Benchmarking
New Product Launch Forecasting
Supply Chain Cost Analysis
Consumer Segmentation & Targeting
Omnichannel Performance Tracking
M&A Target Screening
Build an Iconic
CPG Brand.
Connect with a GIC analyst to discuss our syndicated CPG reports or to commission a bespoke research project on your brand, category, or competitive landscape.
Speak with a CPG Analyst